Privacy Policy

Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. Responsible for the processing of data is:

Responsible for our website and the processing of date within the meaning of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG) as well as other data protection regulations is:

Etienne Aigner AG
Zielstattstraße 27
81379 München

Represented by the managing board: Sibylle Schön (chairman)

Phone: 089 76993-0
Fax: 089 7607785

Chairman of the supervisory board: Evi Brandl

Registered at: Amtsgericht München, HRB 63254

VAT ID number: DE 129272981

Responsible according to § 18 MStV: Sibylle Schön, Zielstattstraße 27, 81379 München

You can find comprehensive information on the person responsible in our imprint at: https://www.aignermunich.com/imprint

2. Data Protecion Officer

You can contact our data protection officer as follows:

Intersoft consulting services AG
Heidrun Ortmeier
Beim Strohhause 17
20097 Hamburg

by e-mail to: datenschutz@aignermunich.com

3. Access data and hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), the operating system of the user's terminal device, information about the browser, the previous website from which the user accessed our website.

This access data is collected solely for the purpose of ensuring the trouble-free operation of the website. Insofar as we use cookies in this context, which we store on your end device, this is done in accordance with § 25 para. 2 TDDDG in conjunction with Art. 6 para. 1 sentence 1 lit. f GDPR. This is done in the context of our overriding legitimate interests in the proper presentation of our website. The data that is absolutely necessary for the provision of the website is deleted at the end of the session. All other access data is deleted no later than seven days after the end of your visit on our website.

4. Data collection and use for processing the contract, contact form

We collect personal data that you voluntarily submit to us when you place an order or contact us (e.g. via contact form or by e-mail). These are contact details such as name, surname, email address, password and the content data of your contact. Mandatory fields are marked as such because we absolutely need those data to perform the contract or process your contact request and you would otherwise not be able to complete your order or send the contact request.

We use the data that you disclose to us to perform the contract according to Art. 6 (1) 1 lit. b GDPR. Insofar as you send us an enquiry, we process the data provided by you in accordance with Art. 6 (1) 1 lit. f GDPR for the response to you enquiry.

After complete processing of the contract or answering your customer enquiries, your data will be restricted for further processing and insofar as it concerns contractual data, deleted after expiry of the retention periods under tax and commercial law §§ 147 AO, 257 HGB 10 years for tax-relevant facts and 6 years for business/commercial letters in accordance with § 147 AO, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Insofar as we base data processing in the context of a customer enquiry on our legitimate interest, we delete the personal data at the latest after 2 years starting with the calendar year in which the enquiry was finally answered, in order to be able to carry out a quality check.

In the case of data processing based on legitimate interest, you can object to this data processing at any time. You can send your objection to the following e-mail address datenschutz@aignermunich.com or to the contact details under 1. All data stored in connection with the contact will be deleted in this case, with the exception of the data required by us to document the processing of the objection in accordance with Art. 5 para. 2 GDPR.

5. Log-In Registration/opening a customer account

We offer you the opportunity to register at out website by providing your personal data, such as title, first name, surname, email address, password and password confirmation. In addition, your IP address as a user and the date and time of the log-in are stored at the time of registration.

The data processing is based on the establishment of a contract and/or the implementation of pre-contractual measures in accordance with Art. 6 (1) lit. b GDPR. It serves the purpose of making the order process available in a secure area in the customer account.

As far as the data described above is no longer required for the purposes also described above, the data will be deleted. In the case of data in connection with contracts, there may still be legal (tax law §§ 147 AO, 257 HGB) or contractual obligations (warranty) to continue to store the data after termination of the contract.

The deletion of your customer account/log-in registration is possible at any time and can be done by sending an e-mail to datenschutz@aignermunich.com.

6. Transfer of data

In order to fulfil the contract in accordance with Art. 6 (1) 1 lit. b GDPR, we pass on your data (title, first name, surname, billing/delivery address, telephone, e-mail address, articles) to service providers (print service providers, shipping service providers, logistics providers, banks, IT service providers, marketing service providers) for the processing of orders and payments as well as returns, insofar as this is necessary.

We also use your data to assert and enforce our rights and in this case pass the data on to lawyers, tax consultants, insurance companies or debt collection agencies.

In addition, we may be obliged to transfer your personal data to public authorities in order to comply with legal obligations. These may include tax authorities and customs authorities.

We have carefully selected our service providers and contractually obliged them to process data on our behalf in compliance with data protection regulations as part of an order processing contract. If we use service providers outside the EU or the European Economic Area (EEA), we first check the level of data protection in the country of the service provider to determine whether this is sufficient and take measures in accordance with Art. 44 ff of the GDPR to achieve a sufficient level of data protection. Insofar as the EU standard contractual clauses are used and the service provider is from an unsafe third country, we have taken additional contractual, organizational and technical measures to ensure the EU level of data protection and have carried out a Transfer Impact Assessment. Further information can be found at datenschutz@aignermunich.com.

Hosting services

Data are also processed by a provider that we have engaged to render hosting and website presentation services on our behalf.

This service provider, the company maxcluster (maxcluster GmbH), is located in Germany at Lise-Meitner-Str. 1b in 33104 Paderborn.

6.1 Processing of orders and returns:

Our logistics partner, the company ITG GmbH Internationale Spedition und Logistik in Schwaig, receives

a) the following data for order processing: Salutation, first name, last name, billing/delivery address, telephone, e-mail address, article, in order to make and notify deliveries to the customers.

b) ITG receives the following data from us and you for returns processing: Salutation, first name, last name, billing/delivery address, telephone, e-mail address, article in order to process the returns.

More details on data protection declaration at ITG.

6.2 Processing of payments:

You can select various payment methods in our webshop (including: credit card, Klarna pay in 30 days, Klarna slice it, PayPal, Apple Pay). Depending on which payment service provider and which payment method you select in the order process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us.

In some cases, the selected payment service providers (Klarna, PayPal, Apple Pay) also collect this data themselves if you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process.

Your personal data will be used by the payment service providers to check whether the selected payment option can be offered to you. Please note that these recipients claim their own right or duty as a legal basis for the data processing and are therefore considered their own data controllers. Their data protection provisions and T&Cs apply.

Furthermore, we would like to inform you that if you do not pay an invoice, the payment service providers and/or we may use debt collection agencies. In this case, the collection companies will receive your personal data, which are necessary to enforce the claim; the data processing is carried out in this respect in accordance with Art. 6 (1) lit. f GDPR.

The following payment service providers process payments for AIGNER:

6.2.1 Credit card payments (VISA, Amex and Master) are made via the company Mollie (Mollie B.V.).

Processed data: Account number or customer ID of the customer, which are used in combination with password, PIN to log in to the respective online banking at Mollie. First name, last name, billing/delivery address, e-mail address, card information (combination of card number [PAN], expiry date, verification numbers).

For more details on data protection at Mollie (Mollie B.V.), please see their privacy policy here.

6.2.2 Klarna pay in 30 days, Klarna slice it is carried out via the company Klarna (Klarna Bank AB (publ)).

Processed data: Data used as destination address for ordering payment instruments for payment and customer authentication: Postal address, telephone number, e-mail address, date of birth. For more information on data protection at Klarna (Klarna Bank AB (publ)), please see their privacy policy here.

6.2.3 PayPal payment is made through PayPal (PayPal (Europe) S.à r.l. et Cie, S.C.A.).

Data processed: Data used as destination address for ordering payment instruments for payment and customer authentication: Salutation, first name, last name, postal address, telephone number, e-mail address.

You can find more details about data protection at PayPal (PayPal (Europe) S.à r.l. et Cie, S.C.A.) in their privacy policy here.

6.2.4 Apple Pay payment is made through Apple (Apple Inc.).

You can find more details about data protection at Apple (Apple Inc.) in their privacy policy here.

Their data protection provisions and general terms and conditions apply. When selecting the payment service provider in the order process, we refer to the specifically applicable data protection provisions and general terms and conditions of the respective payment service provider.

For detailed information on the individual selectable payment service providers and possible recipients, you can contact us at datenschutz@aignermunich.com.

7. Applications

We process your personal data in accordance with Art. 6 (1) lit. b GDPR insofar as this data is required for the application procedure in order to make a decision on the establishment of an employment relationship. This is the following data: first name, last name, address, job position, e-mail address, curriculum vitae, certificates of previous activities and regarding acquired professional qualifications as well as voluntary information, such as this may be contained in the covering letter. As a matter of principle, we only process the personal data that we receive from you as part of the application process.

Insofar as you have expressly consented to inclusion in the applicant pool, the data processing of your personal data is based on your voluntary and informed consent pursuant to Art. 6 (1) 1 lit. a GDPR. You can revoke your consent at any time, free of charge, also at datenschutz@aignermunich.com or by post to the contact details under point 1.

Your personal data will be deleted within 6 months after completion of the application process, unless you have expressly given us your consent to store your data for a longer period, we need the data to defend against legal claims or an employment relationship has been established with you. If no employment relationship has arisen, but you have given us your consent for further data processing, we will store this data for a maximum of three years. You can apply to us electronically, via e-mail, among other ways. Please note that unencrypted e-mails are not transmitted in an access-protected form. If you do not wish to do this, please send us your application by post to the contact details under point 1. We will of course only use your details to process your application and will not pass them on to third parties.

The data you send us as part of your application will only be processed in the personnel department and by the superior (head of department) responsible for the specific personnel selection.

We only process your personal data listed above for longer than stated above if this is necessary due to our overriding legitimate interest pursuant to Art. 6 (1) lit. f GDPR in order to defend ourselves against claims in the event of a legal dispute. You can object to this at any time free of charge, also at datenschutz@aignermunich.com.

8. Integration of the Trusted Shops Trustbadge / other widgets

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops services (seal of approval, collected reviews) and to offer Trusted Shops products to buyers after an order has been placed.

This serves to safeguard our overriding legitimate interests by enabling secure shopping in accordance with Art. 6 (1) 1 lit. f GDPR, § 25 TDDDG. For the Trustbadge and the services advertised with it (e.g. optimal marketing, seal of approval, collected ratings), an offer from Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, with which we are jointly responsible under data protection law in accordance with Art. 26 GDPR, we obtain consent in accordance with Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG. In the context of this data protection notice, we will inform you below about the essential contents of the contract in accordance with Art. 26 (2) GDPR.

The Trustbadge is provided by an US CDN provider (Content Delivery Network) as part of a shared responsibility. An adequate level of data protection is ensured by the current EU adequacy decision, the concluded EU standard contractual clauses and, based on a Transfer Impact Assessment, other suitable, supplementary technical, organizational and other contractual measures. Further information on data protection at Trusted Shops AG can be found here.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call. The IP address is anonymized immediately after collection, so that the stored data cannot be assigned to you personally. The anonymised data is used in particular for statistical purposes and for error analysis.

After the order has been completed, the Trustbadge accesses information stored on your end device (order total, order number and e-mail address), the latter is transmitted to Trusted Shops AG as a hashed e-mail address. The legal basis is Art. 6 (1) 1 lit. a GDPR in conjunction with Art. 25 (1) TDDDG. This serves to check whether you are already registered for services with Trusted Shops AG and is therefore necessary for the fulfillment of our and Trusted Shops overriding legitimate interests in the provision of buyer protection linked to the specific order Art. 6 (1) 1 lit. f GDPR in conjunction with Art. 25 TDDDG and the transactional evaluation services in accordance with Art. 6 (1) 1 lit. a GDPR in conjunction with § 25 (1) TDDDG required. If this is the case, further processing takes place in accordance with the contractual agreement made between you and Trusted Shops according to Art. 6 (1) lit. b GDPR. If you are not yet registered for the services, you will then be given the opportunity to do so for the first time. Further processing after registration is also based on the contractual agreement with Trusted Shops. If you do not register, all transmitted data will be automatically deleted by Trusted Shops AG and a personal reference is then no longer possible.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. Processing may take place in third countries (USA and Israel) according to Art. 44 ff GDPR. An adequate level of data protection is ensured in the case of the USA by the currently existing Transatlantic Data Privacy Framework if the service provider used is certified according to the Transatlantic Data Privacy Framework. EU standard contractual clauses and other suitable technical, organizational and contractual measures are agreed with the service providers used, if necessary based on a Transfer Impact Assessment. In the case of Israel, there is an adequacy decision.

As part of the shared responsibility between us and Trusted Shops AG, if you have questions about data protection and to assert your rights, please contact Trusted Shops AG, whose contact options you can find here. Irrespective of this, you can always contact us using the contact option described in this data protection declaration. If necessary, your request will then be forwarded to the other person responsible for an answer.

9. Email newsletter

If you register for the Etienne Aigner AG newsletter on the website, we will use the data required from you in the form (e-mail address, gender) to inform you weekly about the products and services of Etienne Aigner AG based on your consent in accordance with Art. 6 (1) 1 lit. a GDPR. You can revoke your consent at any time free of charge for the future by clicking on the unsubscribe link in the newsletter or by sending an email to datenschutz@aignermunich.de.

In order to obtain your consent in a legally secure manner, we will send you a confirmation link to the email address you have provided. Only when you have clicked on this confirmation link is your consent deemed to have been granted (double opt-in procedure).

The newsletter is sent within the scope of processing on our behalf and according to our instructions by our service provider ActiveCampaign, to whom we pass on your email address for this purpose. This service provider is located in the USA and is certified according to the Transatlantic Data Privacy Framework and works for us within the framework of an order processing contract on the basis of the current SCC.

You can unsubscribe/revoke your consent to the newsletter and tracking at any time by sending a message to datenschutz@aignermunich.de or via the link provided in the newsletter. After you withdraw your consent to receive the newsletter and newsletter tracking, we will delete your email address and the data collected as part of newsletter tracking, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is required by law to prove data protection-compliant revocation processing in accordance with Art. 5 para. 2 GDPR.

10. Sending out of review reminders by e-mail

10.1 If you have given us your express consent to this during or after your order in accordance with Art. 6 (1) 1 lit. a GDPR, we will use your e-mail address, order number as a reference for the reminder to submit an evaluation of your order via the evaluation system used by us. This consent can be revoked at any time by sending a message to datenschutz@aignermunich.com as well as to the contact option described below under point 14.2 as well as in the evaluation mail itself for the future without any disadvantages for you.

10.2 Review reminder by Trusted Shops

If you have given us your express consent to this during or after your order in accordance with Art. 6 (1) 1 lit. a GDPR, we will transmit your e-mail address, order number as a reference to Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de).

This consent can be revoked directly to Trusted Shops.

We store the data collected as part of the evaluation for a maximum of 2 years for quality assurance purposes.

11. Cookies and web-analysis

Cookies are small text files that are automatically stored on your end device. Some of the cookies used by us are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit us (persistent cookies).

11.1 Basic information

In order to make your visit to our website more attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies or other tools on various pages, insofar as you have explicitly given your consent to this in accordance with Art. 6 (1) 1 lit. a GDPR. This is done in the cookie consent banner, in which we inform you in detail about the individual cookies, their purpose, storage period, the data processed by them and about the provider, as well as in section 15.

You can revoke your consent at any time by sending a message to the contact option described in the privacy policy to datenschutz@aignermunich.com, among others, as well as in the cookie consent banner and/or footer under cookie settings.

11.2 Browser settings

You can set your browser to inform you when cookies are set. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:

Microsoft Edge™: https://support.microsoft.com/en-gb/help/4027947/microsoft-edge-delete-cookies

Safari™: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Chrome™: https://support.google.com/chrome/answer/95647?hl=en&%3Bhlrm=en

Firefox™ https://support.mozilla.org/en-US/products/firefox/protect-your-privacy/cookies

Opera™ : https://help.opera.com/en/latest/web-preferences/#cookies

11.3 Cookies / tools

11.3.1 Necessary cookies and functional cookies

These cookies are necessary for you to be able to use our website, i.e. for its display and delivery. These include, for example, cookies with which you can log in to the customer area or place items in your shopping cart. We do not require your consent for this. The legal basis is Art. 6 (1) lit. f GDPR in connection with § 25 (2) 2 TDDDG.

11.3.2 Analysis / performance cookies

These cookies enable collecting anonymised data about user behaviour on our website. We analyse them e.g. to improve the functionality of our website and recommend products that are of interest to you. In order to be able to use these, we request your consent in the cookie consent banner pursuant to Art. 6 (1) 1 lit. a GDPR in connection with § 25 (1) TDDDG.

11.3.3 Targeting cookies

These cookies record information about your visit to the website, previously viewed pages and links you have clicked on. We use this information to customise our website and tailor ads to your interests. In order to be able to use these, we request your consent in the cookie consent banner pursuant to Art. 6 (1) 1 lit. a GDPR in connection with § 25 (1) TDDDG.

11.3.4 Third-party cookies

In order to analyse our website, we sometimes work together with partners who also use cookies for their own purposes. In order to be able to use these partners, we ask for your consent in the cookie consent banner beforehand.

Some of our partner companies are located in third countries, i.e. countries outside the EU/EEA, so that your personal data may also be processed in a third country that does not have an EU data protection level. We select our partners carefully and check whether they can be replaced by European providers. If this is not the case, we conclude appropriate contracts in accordance with Art. 44ff GDPR and take suitable measures to ensure the EU level of data protection. If data is transferred to an unsafe third country, you will be informed in advance and asked for your consent pursuant to Art. 49 (1) a GDPR in the cookie consent banner.

11.3.5 Cookie, analysis tool and social media overview

In the overview under point 15 you will find details about the individual cookies (first party, third-party cookie, duration of storage, provider, third country transfer, purpose, stored data).

12. Analysis tools

12.1 Using of Google (Universal) Analytics for web analytics

Insofar as you have given your consent according to Art. 6 (1) 1 lit. a GDPR, this website uses Google (Universal) Analytics. Google Universal Analytics is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). Google (Universal) Analytics uses methods, like e.g. cookies, that enable an analysis of your use of the website. The information collected automatically by cookies about your use of this website are as a rule transmitted to and stored on a Google server in the United States.

At the same time, as IP anonymisation is enabled on this website, the IP address will be shortened before being transmitted within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be sent to a Google server in the USA and shortened there. Generally, Google does not associate the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

During your website visit, your user behavior is recorded in the form of "events". Events can be:

- Page views

- First visit on the website

- Start of session

- Your "click path", interaction with the website

- Scrolls (whenever a user scrolls to the bottom of the page (90%))

- Clicks on external links

- Internal search queries

- Interaction with videos

- Seen / clicked ads

Also recorded:

- Your approximate location (region)

- Your IP address (in shortened form)

- Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)

- Your internet service provider

- The referrer URL (via which website / via which advertising medium you came to this website)

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your anonymous use of the website and compiling reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

Recipients

Recipients of the data are/may be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to Art. 28 GDPR)

Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

It cannot be ruled out that US authorities access the data stored by Google.

Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. However, Google LLC is certified under the Transatlantic Data Privacy Framework.

After the end of the purpose, usually after 2 months or the end of the use of Google Analytics by us, the data collected in this context will be deleted by us.

You may revoke your consent according to Art. 6 (1) 1 lit. a GDPR and Art. 25 (1) TDDDG at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

Alternatively, you can prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict functionality on this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, by

a. Not giving your consent to the setting of the cookie or

b. Downloading and installing the browser add-on to disable Google Analytics HERE.

For more information on Google Analytics' terms of use and Google's privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/us/ and https://policies.google.com/?hl=en.

12.2 Advertising with Google Ads remarketing

We use the Google Ads service. Google Ads is an online advertising programme of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This means that we place Google Ads and also use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use Ads remarketing lists for search ads. This allows us to customise search ad campaigns for users who have visited our website before. Through the services, we have the ability to combine our ads with specific search terms or to serve ads to previous visitors that, for example, advertise services that they have viewed on our website. This means that we can display interest-based advertising to users of our website on other websites within the Google advertising network (as a "Google Ad" within Google Search or on other websites).

An analysis of online user behaviour is necessary for interest-based offers. Google uses cookies to carry out this analysis. When clicking on an advertisement or visiting our website, a cookie is set on the user's computer by Google. These cookies have a duration of 180 days. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as the customer receive information about the fact that a user has clicked on an advertisement and has been forwarded to our web pages. The information obtained in this way is used exclusively for statistical analysis to optimise advertisements. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but since we use Google Analytics on this website, your IP address is anonymised. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that was tagged with a conversion tag. These statistics allow us to track which search terms were clicked on particularly often and which ads lead to the user contacting us via the contact form. By integrating Adwords Conversion, Google receives the information that you have called up a specific part of our website or clicked on one of our ads. If you are registered with Google, Google can assign you to your account. Even if you are not registered or logged in to the account, Google may be able to find out your IP address and thus who you are.

Insofar as data is processed outside the EU/EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection. Google is certified under the Transatlantic Data Privacy Framework. Insofar as data is processed outside the European Economic Area / the EU, where there is no level of data protection that corresponds to the European standard, Google states that it uses standard contractual clauses.

You can find more information on data protection in the context of Google Ads at: https://policies.google.com/technologies/ads?hl=en

The collection and storage of data only takes place after explicit consent according to Art. 6 (1) 1 lit. a, 49 (1) 1 lit. a GDPR in connection with § 25 (1) TDDDG. This can be revoked at any time with effect for the future. You can revoke your consent at any time for the future in the cookie consent banner or footer under cookie settings by changing your settings there.

If you do not want your visit to be included in the user statistics, you can prevent this by preventing the storage of the cookie required for these technologies, for example, via the settings of your browser (www.googeleadservices.com) or by deactivating the cookies for conversion tracking (www.google.de/settings/ads) or by self-regulating "About Ads" http://www.aboutads.info/choices, whereby this selection is deleted when you delete the cookies or manage the cookies https://policies.google.com/technologies/cookies?hl=de#managing-cookies.

You also have the option to select the types of Google ads or disable interest-based ads on Google via the https://adssettings.google.com/authenticated?hl=en page. Alternatively, you can disable the use of cookies by third parties by accessing the Network Advertising Initiative's disablement guide.

However, we and Google still receive statistical information about how many users have visited this page and when. If you do not wish to be included in these statistics, you can prevent this by using additional programs for your browser (e.g. with the Ghostery add-on).

In addition to Google Adwords Conversion, we use the Google Adwords Remarketing application based on your previously given consent to the use of cookies and the third country transfer in the Cookie Consent Banner. Through Google Adwords Remarketing, our advertisements can be displayed to you after a visit to our website in the subsequent internet use by you. For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores cookies on the end devices of users who visit certain Google services or websites in the Google Display Network. These cookies are used to record the visits of these users. The cookies are used to uniquely identify a web browser on a specific end device and not to identify a person. You can find more information about cookies here: https://policies.google.com/technologies/types?hl=en. Google Adwords Remarketing allows you to be shown our advertisements when you subsequently use the internet after visiting our website. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behaviour when visiting various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of Google Remarketing with your personal data that may be stored by Google (e.g. because you have registered for a Google service such as GMail). More information on privacy policy at Google https://policies.google.com/privacy?hl=en#intro. According to Google, pseudonymisation is used in remarketing.

We process your data as part of Google Marketing Services pseudonymously, i.e. Google does not store and process your name or email address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. The information collected by Google marketing services (including Google Ads Conversion) about users is transmitted to Google and stored on Google's servers in the USA. There is currently an adequacy decision with the USA in the form of the EU-US Data Privacy Framework for which Google is certified.

Data is only collected and stored with your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG for the setting of cookies in the end device in order to be able to send you interest-based advertising for our products.

You can revoke your consent at any time for the future without any disadvantages for you in the cookie consent banner or footer under Cookie, and object to the use by Google (https://policies.google.com/technologies/types?hl=en), but this does not affect the legality of the data processing until revocation.

Deletion/revocation: You can prevent participation in this tracking process in various ways:

a) by adjusting your browser software settings accordingly, in particular, blocking third-party cookies will result in you not receiving ads from third-party providers;

b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin;

c) by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link https://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies;

d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin,

e) by means of a corresponding cookie setting. We would like to point out that in this case you may not be able to use all functions of this website to their full extent. The storage period for cookies is 180 days.

12.3 Google Tag Manager

For reasons of transparency, we would like to point out that we use the Google Tag Manager of the provider Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Google Tag Manager is used to implement tracking and analysis tools.

The Google Tag Manager collects personal data, but does not evaluate it, but passes it on to the analysis tools used. Google Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, to record the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimise websites. We use the Tag Manager for the Google Analytics service. If you have deactivated it, this deactivation will be taken into account by the Google Tag Manager.

Recipients of the data are:

Google Ireland Limited, EU,

Google LLC, USA,

Alphabet Inc., USA.

This service may process data outside the European Union and the European Economic Area (EEA) and transfer it to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes. There is currently an adequacy decision with the Transatlantic Data Privacy Framework. Google is certified under the Transatlantic Data Privacy Framework. We have concluded a contract with the service providers based on the current standard contractual clauses, supplemented by appropriate technical, organizational, and contractual measures, and based on a Transfer Impact Assessment.

The legal basis for this data processing is your consent. You have the option to revoke your consent once given in accordance with Art. 6 para. 1 lit. a, 49 para. 1 lit. a GDPR in conjunction with Art. 25 para. 2 no. 2 TDDDG with effect for the future by changing your settings HERE. The legality of the data processing until the revocation remains unaffected.

For more information on the Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html.

12.4 Google reCAPTCHA

We use reCaptcha v2 on our websites. reCAPTCHA is a service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

The information collected via fingerprinting about your use of this website is generally transferred to a Google server in the USA and stored there.

ReCaptcha is used to prevent the misuse of automated entries in web forms and thus to protect the technical systems of the hoster.

When you call up one of our websites in which reCaptcha is integrated, a connection is established to Google's servers. A reCaptcha cookie is set. Your IP address is transmitted to Google.

In addition, reCaptcha collects the following data by means of "fingerprinting":

- Browser plugins used

- cookies set by Google in the last 6 months

- number of mouse clicks and touches you have made on this screen

- CSS information for the page you are viewing

- Javascript objects

- the date

- the browser language

You may refuse the use of cookies and fingerprinting by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Insofar as data is processed outside the European Economic Area / the EU, where there is no level of data protection corresponding to the European standard, Google states that it uses standard contractual clauses. Google is certified according to the Transatlantic Data Privacy Framework. We have concluded a contract with the service providers based on the current standard contractual clauses, supplemented by appropriate technical, organizational, and contractual measures, and based on a Transfer Impact Assessment.

You can find Google's privacy policy and terms of use here: https://policies.google.com/privacy and here: https://policies.google.com/terms.

The collection and storage of data only takes place after explicit consent according to Art. 6 (1) 1 lit. a, 49 (1) a GDPR in connection with Art. 25 para. 2 no. 2 TDDDG.

You can revoke your consent to Google reCaptcha for the future at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

12.5 ADCELL Partner Programme

This website uses tracking cookies of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin) with the brand ADCELL. You can find more information on data protection here. As soon as the visitor clicks on an advertisement with the partner link, a cookie is set. Firstlead GmbH / ADCELL uses cookies to track the origin of orders. In addition, Firstlead GmbH / ADCELL uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be evaluated. The information generated by cookies and tracking pixels about the use of this website (including user agent information and IP address) and the delivery of advertising formats is transmitted to a server of Firstlead GmbH / ADCELL and stored there. The servers are located at Firstlead GmbH in Berlin and Hetzner Online GmbH in Falkenstein. Detailed information as well as a list of cookies used for ADCELL tracking can be found in ADCELL's privacy policy. Among other things, Firstlead GmbH / ADCELL can recognise that the partner link on this website has been clicked. Firstlead GmbH / ADCELL may pass this (anonymised) information on to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.

Before we set the cookie, we have obtained consent for the data processing described above in accordance with Art. 6 para. 1 lit. a GDPR in connection with § 25 para. 2 no. 2 TDDDG.

12.6 Criteo

This website uses technology from the provider Criteo, based at 32 Rue Blanche, 75009 Paris, France.

Criteo enables us to collect information about the surfing behaviour of our website visitors for advertising and marketing purposes in anonymised or pseudonymised form. The service collects browsing behaviour data via cookies and/or advertising IDs that record the following:

- Events related to your activity on our website (for example, number of pages viewed, products viewed on this website, searches you have made on this website).

- Information about your terminal device (device type, operating system, version)

- Vague information about your location and information derived from your shortened IP address so that we can only serve ads for products that are actually available in your country, region or city.

- Events related to Criteo's ad delivery, such as the number of ads displayed to you.

The data collected in this way is used to create user profiles under a pseudonym.

Further information on the scope and storage period can be obtained from Criteo's privacy policy: https://www.criteo.com/privacy/. There you can also prevent the collection of data for "Criteo Dynamic Retargeting" and "Criteo Sponsored Products" by making the appropriate settings.

The collection and storage of data only takes place with your express consent in accordance with Art. 6 (1) 1 lit. a GDPR in connection with § 25 para. 2 no. 2 TDDDG. You can revoke your consent for the future at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

To refuse this interest-based advertising, please visit the following websites:

http://www.networkadvertising.org/choices

http://www.youronlinechoices.com

12.7 Smartlook

This website uses Smartlook located at Šumavská 524/31, Veveří, 602 00 Brno, Czech Republic, EU.

Smartlook records movements on the website in so-called heat maps. This makes it possible to recognise anonymously where visitors click and how far they scroll. This allows the website to be designed in a better and more customer-friendly way. All data is collected without it being possible to assign it to specific users. Only how the mouse is moved, where it is clicked and how far it is scrolled can be traced. Furthermore, the screen size of the device, the type of device, information on the browser, the country from which access was made and the preferred language are recorded. If personal data of you or third parties are displayed on a website, these are automatically hidden by Smartlook. They are therefore not traceable for us.

The legal basis for the use of Smartlook is Art. 6 (1) lit. f GDPR in connection with Art. 25 (1) TDDDG.

You can find Smartlook's privacy policy here.

12.8 New Relic

On this website we use a plugin of the web analysis service New Relic of the New Relic Inc., 188 Spear Street, Suite 1200, San Francisco, CA 94105, USA. New Relic is certified according to the Transatlantic Data Privacy Framework.

This serves the purpose of recording real-time statistical evaluations of the speed, accessibility and performance of the website in order to be able to ensure that the online shop is displayed to website visitors and, in the event of a malfunction, the technical source of the error can be determined in order to restore the accessibility of the website. The placement of this cookie is insofar technically absolutely necessary for the provision of the website. Personal data is not processed in this context.

The data is processed on the basis of our overriding interest in the optimal marketing of our online services in accordance with Art. 6 (1) lit. f GDPR in connection with Art. 25 (1) TDDDG.

Further data on data protection can be found here.

13. Social media plugins

We make reference to social media on our websites, for example by means of a link to

- Pinterest

- Facebook

- Twitter

In addition, so-called social media plug-ins ("plug-ins") are used. We use the so-called "shariff" solution. With the help of shariff, you can determine yourself whether and when data is transmitted to the operators of the respective social networks. When you visit our websites, no data is therefore automatically transmitted to the above-mentioned social networks. Only when you yourself actively click on the respective button does your internet browser establish a connection to the servers of the respective social network, i.e. by clicking on the respective social media button, you consent to your internet browser establishing a connection to the servers of the respective social network and transmitting usage data to the respective operator of the social network. Before this happens, you will be informed that data will be transmitted, to whom it will be transmitted and whether it will be transmitted to an unsafe third country.

13.1 YouTube video plug-ins

We use services from YouTube, LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, a subsidiary of Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. For users who are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland is the data controller for your data.

Here, we use a two-click solution to protect your personal data. When you call up a page in which a YouTube video is embedded, a connection to the YouTube servers is only established when you click on the "confirm" button and thereby also give your consent Art. 6 (1) lit. a GDPR and to the transfer of data to a third country in accordance with Art. 49 (1) lit. a GDPR. In this case, YouTube will set cookies and use your visit data for its own purposes. If you are logged in to YouTube at this time, the information about the videos you have viewed will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website. Insofar as data is processed outside the European Economic Area / the EU, where there is no level of data protection corresponding to the European standard, Google states that it uses standard contractual clauses. Further information on YouTube's data protection is provided by Google at the following link: https://policies.google.com/privacy?hl=en-GB&gl=de.

You can revoke your consent at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

13.2 Instagram

Etienne Aigner AG uses the technical platform and services for Instagram of Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA, 94025 USA, which is managed in Europe by Meta Platforms Limited Ireland, Ltd. 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin Ireland, for the information service offered. You use the Instagram page and its functions under your own responsibility, in particular the interactive functions.

When you visit our Instagram page, Instagram collects, among other things, your IP address and other information that is present on your PC in the form of cookies. This information is used to provide us, as the operator of the Instagram page, with statistical information about the use of the Instagram page. It is used for authentication, security, website and product integrity, advertising and measurement, website features and services, performance, and analysis and research. For more information, please visit the Instagram Help section at the following link: https://help.instagram.com/1896641480634370?cms_id=1896641480634370&published_only=true.

Unless you have an Instagram account, you can manage interest-based online ads through the European Interactive Digital Advertising Alliance settings. The data collection and storage through the use of the above-mentioned cookies by Facebook can additionally, but also at any time with effect for the future, be objected to via the following opt-out link: https://www.youronlinechoices.com/uk/your-ad-choices.

Under the aforementioned link, you can manage your preferences regarding usage-based online advertising. If you object to usage-based online advertising with a particular provider using the preference manager, this only applies to the particular business data collection via the web browser you are currently using. The preference management is cookie-based. Deleting all browser cookies will also remove the preferences you have set using the preference manager.

You can also configure your browser before visiting our Instagram page so that no cookies are stored by Facebook. Information on how to adjust the settings for cookies in your browser can be found in the help section of the browser you are using.

We have no influence on whether and which cookies Facebook sets via our Instagram page and how this data is processed.

The processing of your data by us when you contact us or interact with us via our Instagram page is based on our legitimate interest pursuant to Art. 6 (1) 1 lit. f GDPR. Our overriding legitimate interest is to contact and communicate with our interested parties and to respond to their specific requests. If your message is directed towards the conclusion of a contract or concerns the implementation of an existing contractual relationship, the legal basis for the processing is also Art. 6 (1) 1 lit. b GDPR.

As a matter of principle, we only store personal data until the respective purpose for which the data was collected has been achieved. In the context of a business relationship with you, we store your personal data for as long as the business relationship lasts; this also includes the initiation and execution of a contract as well as the regular limitation period. In addition, we store the data if and insofar as we are subject to statutory retention obligations. Such obligations may arise, for example, from the German Commercial Code (HGB) or the German Fiscal Code (AO).

If you have given us consent for a processing operation, the data related to the granting of consent will be stored until revoked or at the longest for the duration of the processing operation and after its termination within the scope of the statute of limitations.

There is no legal or contractual obligation to provide your personal data to us or to Meta Plaforms Inc. Failure to provide such data will not have any negative consequences.

For statistical evaluation purposes, we use the Instagram insights function. In this context, we receive anonymised data in the form of statistics, which Meta Platforms Inc. collects via cookies and pixels, among other things, on the visitors to our Instagram page. This does not allow us to draw any conclusions about your person.

The following information is provided to us by Facebook with Instagram insights:

- Interactions: Promotional clicks as well as the percentage of clicks to the profile.

- Discovery: How many people were reached, impressions as well as new subscribers.

- Promotion: Gives an overview of how long the promotion has been running and how much has been spent so far.

- Target group: Demographic data such as gender, age and most popular locations.

Meta Platforms provides more detailed information on the insights functions in its Instagram privacy statement (https://instagram.com/about/legal/privacy).

In the Instagram help section, there is a guide explaining which settings need to be made in order to decide in which form targeted advertising is displayed. You can access these by selecting the "Manage your account" tab under the link https://help.instagram.com/ and then "Instagram ads".

The data collected about you in this context will be processed by Meta Platforms Limited Ireland. and in the process may be transferred to countries outside the European Union, at least a transfer to the parent company in the USA is not excluded. Instagram describes in its privacy policy at https://help.instagram.com/1896641480634370?ref=ig what information about you is transferred here and how it is processed.

In what way Instagram processes the data for its own purposes and to what extent activities on the Instagram page are assigned to individual users, the storage period, the transfer to third parties, is not conclusively defined in concrete terms by Meta Platforms Limited Ireland. We are not aware of this. When accessing the Instagram page, the IP address of your end device is transmitted anonymously for German addresses and deleted after 90 days. Meta Platforms Limited Ireland also stores information about the end devices of its users so that it may be possible for Instagram Inc. to assign them to individual users.

13.3 Meta Pixel

For marketing purposes, this website uses so-called conversion and retargeting tags (also "meta pixels") of the provider Meta, i.e. Metaplatforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta).

If we have your consent, the meta pixel will be set in your terminal device and the following information will be read out and the following data will be collected when you visit the website: Web pages visited, interest in content, access times, page views, first visit on the website, internal search queries, device information, your IP address, your location, your e-mail address, your telephone number, your gender, your first and last name, your date of birth, your user ID, your address.

We process this data for the following events, i.e. for the following purposes: page view (number of views of a particular website under a web browser), view content (pure visit on the website), add to cart (adding an item to the shopping cart), purchase (completion of the purchase with order confirmation) and initiate checkout (start the purchase process) have been collected and transmitted from there to our server. This website uses the meta pixel to analyse the general use of the website and to track the effectiveness of meta advertising ("conversion"). In addition, the meta pixel is used to show you individualised advertising messages based on your interest ("retargeting"). For this purpose, Meta processes data that the service collects via cookies and similar technologies on this website.

Due to the combined marketing tools used (Meta Pixel and Conversions API), your browser automatically establishes a direct connection with the server of Metaplatforms Ireland Ltd. (Meta) as soon as we have your consent pursuant to Art. 6 (1) lit. a, 49 (1) lit. a GDPR in connection with § 25 (1) TDDDG. Insofar as the above-mentioned data is collected, processed and also transmitted to Meta for the event add to cart (adding an item to the shopping cart), purchase (completion of the purchase with order confirmation) and initiate checkout (starting the purchase process), this is done in accordance with § 25 (2) 2 TDDDG, because this information which is collected and processed is required for the desired digital service of the user, selection of the product and insertion into the shopping cart, the payment function and for the completion of the ordering process and the purchase. In terms of data protection law, on the other hand, the transmission to Meta and thus also to the USA is based on your consent in accordance with Art. 6 (1) lit. a, 49 (1) lit. a GDPR.

The meta pixel is integrated by Meta when you call up our website immediately after you have given us your consent to user-based advertising (the creation of individualised or suitable advertisements, as well as for their optimisation) in accordance with § 25 para. 1 TDDDG in conjunction with Art. 6 para. 1 lit. a, 49 para. 1 lit. a GDPR and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook (Meta) or visit Facebook (Meta) while logged in, your visit to our website will be noted in your profile. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible. The processing of the data by Meta takes place within the framework of Meta's data usage policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads in Facebook's data usage policy: https://www.facebook.com/privacy/policy.

It is not excluded that Metaplatforms Ireland Ltd. also transmits the collected data to the parent company in the USA, i.e. to an insecure third country where there is no level of data protection comparable to that in the EU. In this respect, your consent also constitutes consent to data processing in the USA.

You can revoke your consent at any time in the cookie consent banner or footer under cookie settings by changing your settings there. You can revoke your consent for data processing by Metaplatforms Ireland Ltd. with Meta Pixel at any time with effect for the future ( https://www.facebook.com/off_facebook_activity), by adjusting your preferences in the cookie settings. To do this, simply deselect the cookie in the "marketing" area. The storage period of the user data used for matching is deleted immediately when the matching is completed. This usually happens within 48 hours. The meta-event data may be retained for up to two years in accordance with the terms of use. The storage period of the cookies is 180 days.

The service provider of this tool, Meta Pixel, is the American company Meta Platforms Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. The company Meta (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region. You can find out more about data protection at Meta under https://www.facebook.com/about/privacy and https://www.facebook.com/settings?tab=ads.

The standard contractual clauses of the EU Commission have been concluded for data transfer to the USA. You can find further details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381. At the same time, there are data security conditions under https://www.facebook.com/legal/terms/data_security_terms. For more information on when Facebook discloses personal data to security authorities, see https://www.facebook.com/safety/groups/law/guidelines. Meta also publishes a transparency report at https://transparency.fb.com/data/?source=https%3A%2F%2Ftransparency.facebook.com%2f and https://www.facebook.com/legal/terms/data_security_terms.

With regard to the collection of data on our website with the help of this meta tool (Meta Pixel) and the transfer of this data to Meta, we are jointly responsible with Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland pursuant to Art. 26 GDPR for the collection of data and the transfer to Meta Platforms Ireland Limited. Insofar as Meta Platforms Ireland Limited transfers this data to the parent company in the USA or to a third party, this is not covered by the joint responsibility. The substantive joint responsibility agreement between Metaplatforms Ireland Limited and us can be found at https://www.facebook.com/legal/controller_addendum. In this agreement, we have assumed responsibility for the implementation of the tool on our homepage and the provision of the privacy notice, whereas Metaplatforms Ireland Limited is responsible for data security. You can exercise your data subject rights in relation to the data processed by Metaplatforms directly against Metaplatforms Ireland Limited. If you exercise these rights against us, we will promptly forward these requests (e.g. access, deletion) to Metaplatforms Ireland Limited.

We do not know how Meta further processes your data for its own purposes. You can find out more about this under: https://www.facebook.com/legal/terms/dataprocessing.

Further information on data protection at Meta (Facebook) can be found at: https://www.facebook.com/privacy/policy/.

You can object to the collection by the Meta pixel and use of your data for the display of Meta ads. To do so, you can visit the page set up by Meta and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings or declare the objection via the page https://www.aboutads.info/choices/ or https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

For more details, see:

https://www.facebook.com/about/privacy
https://www.facebook.com/settings?tab=ads

13.4 Use of the Meta Conversion API

This website uses the Meta Conversion API, a server-side event tracking tool that can be used to enrich not only web events but also data from offline events.

The Meta Conversion API is a server-side data interface. Via this interface, we share with Meta the data that we collect on our website about your behaviour during the event (purchase) and that was transmitted from there to our server in order to send you an order confirmation when you complete the purchase. On the server side, the following personal data is collected:

- Visited websites

- Interest in content

- Access times

- Page impressions

- First visit on the website

- Internal search queries

- Device information

- Your IP address

- Your location

- Your email address

- Your telephone number

- Your gender

- Your first and last name

- Your date of birth

- Your user ID

- Your address

Etienne Aigner processes the following data from you email address, telephone number, gender, first and last name, date of birth and address. This data is transferred via the Meta Conversion API to Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta). We do not enrich the data transmitted to Meta. Meta uses this data to create user statistics in order to be able to play out user-specific advertising in order to achieve an increase in reach and higher sales.

In doing so, your personal data may be processed by Meta in the USA, an insecure third country. There is no equivalent level of EU data protection in the USA. The use of the Conversion API and the data transfer of the above-mentioned data to the USA is based on Art. 6 (1) lit. a, 49 (1) lit. a GDPR and § 25 (1) TDDDG. With your consent, you therefore also agree to data processing in the USA. The consent can be freely revoked at any time for the future. You can object to your consent for data processing by the Conversion API for this web domain at any time with effect for the future at Meta (Facebook) and check at https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Foff_facebook_activity, https://www.facebook.com/help/2207256696182627/?ref=ofa and https://www.facebook.com/help/contact/1994830130782319.

Insofar as the above data is collected, processed and transmitted to Meta for the event purchase (conclusion of the purchase with order confirmation), this is done in accordance with § 25 (2) 2 TDDDG, because this information, which is collected and processed, is required for the digital service of the purchase requested by you. In terms of data protection law, however, the transmission to Meta and thus also to the USA is based on your consent in accordance with Art. 6 (1) lit. a, 49 (1) lit. a GDPR.

The service provider of this tool, Meta Conversion API, is the American company Meta Platforms Inc, 1601 S. California Avenue, Palo Alto, CA 94304, USA. Meta (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region. You can find out more about data protection at Meta under https://www.facebook.com/about/privacy and https://www.facebook.com/ads/settings.

We have concluded the standard contractual clauses of the EU Commission with Meta for data transfer to the USA. Meta Platforms Inc. is certified according to the Transatlantic Data Privacy Framework.

You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381.

At the same time, there are data security conditions under https://www.facebook.com/legal/terms/data_security_terms. For more information about when Meta discloses personal data to security authorities, see https://www.facebook.com/safety/groups/law/guidelines. Meta also publishes a Transparency Report at https://transparency.fb.com/data/?source=https%3A%2F%2Ftransparency.facebook.com%2f and https://www.facebook.com/legal/terms/data_security_terms.

With regard to the data collection on our website with the help of this Meta Tool (Conversion Api) and the transfer of this data to Meta, we are jointly responsible with Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta) for the data collection and the transfer to Meta Platforms Ireland Limited in accordance with Art. 26 GDPR. Insofar as Meta Platforms Ireland Limited transfers this data to the parent company in the USA or to a third party, this is not covered by the joint responsibility. The substantive joint responsibility agreement between Meta Platforms Ireland Limited and us can be found at https://www.facebook.com/legal/controller_addendum. In this agreement, we have assumed responsibility for the implementation of the tool on our website and the provision of the privacy notice, whereas Meta Platforms Ireland Limited is responsible for data security. You can exercise your data subject rights in relation to the data processed by Meta Platforms Ireland Limited directly against Meta Platforms Ireland Limited. If you assert these against us, we will forward these requests (e.g. information, deletion) to Meta Platforms Ireland Limited without delay. The storage period of the user data for the Purchase event (see above), which is used for matching, is deleted immediately when the matching is completed. This usually happens within 48 hours. The meta-event data may be retained for up to two years in accordance with the terms of use.

We do not know how Meta Platforms Ireland Limited further processes your data for its own purposes. You can find out more about this at: https://www.facebook.com/legal/terms/dataprocessing.

You can find further information on data protection at Meta Platforms Ireland Limited (Facebook) at: https://www.facebook.com/privacy/policy.

13.5 Use of Meta Pixel Advanced Matching

This website uses Meta Pixel Advanced Matching, a service with which the meta adverts are matched in order to improve conversions and adverts. The personal data collected with the meta pixel is supplemented with additional user information for this purpose.

If we have your consent, Meta Pixel Advanced Matching is activated and cookies are set on your end device. This is used to read the following information and collect the following data when you visit the website: Email address, first name, surname, gender, geographical location, date of birth, telephone number.

We use them for the following target group-orientated marketing purposes:

- To see what impact our adverts have on website conversions

- To better match website visitors with meta users

- To optimise campaigns and reduce costs

Due to the combined marketing tools used (Meta Pixel and Meta Pixel Advanced Matching), your browser automatically establishes a direct connection with the server of Metaplatforms Ireland Ltd (Meta) as soon as we have your consent in accordance with Art. 6 para. 1 lit. a, 49 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG.

If you subsequently log in to Facebook (Meta) or visit Facebook (Meta) while logged in, your visit to our website will be noted in your profile. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible. Meta processes the data in accordance with the Meta Data Usage Policy.

You can revoke your consent at any time in the cookie consent banner or footer under cookie settings for the future and without disadvantages for you, among other things, by changing your settings there.

It cannot be ruled out that Metaplatforms Ireland Ltd. may also transfer the collected data to the parent company in the USA or to service providers in an insecure third country where there is no level of data protection comparable to that in the EU. In this respect, your consent also constitutes consent to such data processing. An adequacy decision currently exists for the USA in the form of the Transatlantic Data Privacy Framework. Meta is certified accordingly and included in the Data Privacy Framework List.

The standard contractual clauses of the EU Commission have been concluded for data transfer to the USA. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. At the same time, there are data security conditions at https://www.facebook.com/legal/terms/data_security_terms. Further information on when Facebook discloses personal data to security authorities can be found at https://www.facebook.com/safety/groups/law/guidelines. Meta also publishes a transparency report at https://transparency.fb.com/data/?source=https%3A%2F%2Ftransparency.facebook.com%2f

Data processing is carried out under joint responsibility with Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02 Ireland (hereinafter Meta).

With regard to the collection of data on our website using this meta tool (Meta Pixel Advanced Matching) and the transfer of this data to Meta, we are jointly responsible with Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland pursuant to Art. 26 GDPR for the collection and transfer of data to Meta Platforms Ireland Limited.

Insofar as Meta Platforms Ireland Limited transfers this data to the parent company in the USA or to a third party, this is not covered by the joint responsibility. The content of the joint controllership agreement between Metaplatforms Ireland Limited and us can be found at https://www.facebook.com/legal/controller_addendum. In this agreement, we have assumed responsibility for the implementation of the tool on our website and the provision of data protection notices, while Metaplatforms Ireland Limited is responsible for data security. You can exercise your data subject rights in relation to the data processed by Metaplatforms directly against Metaplatforms Ireland Limited. If you assert these rights against us, we will immediately forward these requests (e.g. information, deletion) to Metaplatforms Ireland Limited.

We do not know how Meta processes your data for its own purposes. You can find out more about this at: https://www.facebook.com/legal/terms/dataprocessing. Further information on data protection at Meta (Facebook) can be found at: https://de-de.facebook.com/about/privacy/.

You can object to the collection of data by the Meta pixel, its enrichment and the use of your data. To do this, you can go to the page set up by Meta and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings or declare your objection via the page https://www.aboutads.info/choices/ or https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Further details can be found at:

https://www.facebook.com/about/privacy

https://www.facebook.com/settings?tab=ads

14. Contact possibilities and your rights

14.1 You have the following rights:

+ Art. 15 GDPR, the right to obtain information about your personal data which we process, within the scope described therein;

+ Art. 16 GDPR, the right to immediately demand rectification of incorrect or completion of your personal data stored by us;

+ Art. 17 GDPR, the right to request erasure of your personal data stored with us, unless further processing is required

- to exercise the right of freedom of expression and information;

- or compliance with a legal obligation;

- for reasons of public interest or

- for establishing, exercising or defending legal claims;

+ Art. 18 GDPR, the right to request restriction of processing of your personal data, insofar as

- the accuracy of the data is contested by you;

- the processing is unlawful, but you refuse their erasure;

- we no longer need the data, but you need it to establish, exercise or defend legal claims, or

- you have lodged an objection to the processing in accordance with Art. 21 GDPR;

+ Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

+ Art. 7 (3) GDPR, the right to revoke your consent at any time without detriment for the future, gladly also by email to datenschutz@aignermunich.com.

+ Art. 77 GDPR, the right to complain to a supervisory authority . As a rule, you can contact the supervisory authority at your habitual place of residence or workplace or at our company headquarters. In our case, the Bavaria DPA (Data Protection Authority ), Promenade 18, 91522 Ansbach or online at https://www.lda.bayern.de/de/beschwerde.html is responsible.

+ Art. 21 GDPR, the right to object at any time to data processing based on Art. 6 (1) lit. e and f GDPR if your interest in not having the data processed exceeds our interest in the data processing or if we use the data processing for reasons of direct advertising or for profiling which is related to direct advertising. You can also lodge your objection by e-mail to datenschutz@aignermunich.com or by post to the company's address.

Right to object
If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes. To exercise your above rights, please contact us by email at datenschutz@aignermunich.com or by post at the company's address. The exercise of your above rights is free of charge for you.

14.2 Contact option

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consent given or objection to a certain use of data, please contact us directly via the contact details in our imprint or also directly to the data protection officer by email datenschutz@aignermunich.com.

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